8 Classic storytelling techniques for engaging presentations

A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.

You’re doing a presentation, so you start with the facts you want to get across. Wrong! Humans are hardwired for stories. They love heroes, journeys, surprises, layers and happy endings.

Deliver a presentation that captures the hearts and heads of your audience by stealing one of these classic storytelling techniques. Start with the story – the rest will be history.

8 Classic header image

1. Monomyth

The monomyth (also called the hero’s journey), is a story structure that is found in many folk tales, myths and religious writings from around the world.

In a monomyth, the hero is called to leave their home and sets out on a difficult journey. They move from somewhere they know into a threatening unknown place.

Monomyth image

After overcoming a great trial, they return home with a reward or newfound wisdom – something which will help their community. Lots of modern stories still follow this structure, from The Lion King to Star Wars.

Using the monomyth to shape your presentation can help you to explain what has brought you to the wisdom you want to share. It can bring your message alive for your audience.

Good for:

  • Taking the audience on a journey
  • Showing the benefit of taking risks
  • Demonstrating your newfound wisdom

See also: The Hero’s Journey by Joseph Campbell

Japanese yo-yo-er BLACK tells the inspiring story of finding his life’s passion, and the difficult path he took to become world champion. He closes by sharing his newfound skills with the audience, bringing his journey full circle.

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Read the full article on the Sparkol blog.

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The author

Ffion is a professional copywriter and proofreader. She sometimes writes about herself in the third person.