Dunking an Oreo. Unboxing a new iPhone. Putting lime in your Corona. What do they all have in common? Here’s how to find your brand rituals and use them to connect meaningfully with your audience.
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. Identify your brand archetype from this list and connect instantly with your audience.
Plotting the story – a common stumbling block for even the most seasoned storyteller. But what if there were just 7 universal plots underpinning all stories?
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. Try these eight storytelling techniques for a presentation that wows.